"To some extent technology has failed low-income Americans too. Developers don’t build apps for them. Growth hackers ignore them. At Significance Labs, I learned a lot about how low-income Americans live and use technology but also about its limitations, and my own. ... During a user testing session with a group of Spanish-speaking cleaners, one of the testers gave a speech to the others about how we were a company (Significance Labs is a nonprofit) trying to take advantage of them. When building for low-income users you have to work harder to win their trust and to demonstrate your product’s value. ... I am also convinced that there are sustainable, if not wildly profitable, businesses to be built on providing valuable services to low-income Americans."
