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In a cutthroat world, some Web giants thrive by cooperating

In a cutthroat world, some Web giants thrive by cooperating

"Convinced that capitalism's adversarial nature would disrupt employee teamwork, the 20th-century architects of modern management adapted the military's chain-of-command model for the corporate leadership chart. Frederick Taylor, the intellectual father of industrial management, contended that the inevitable conflicts between peers required the authority of a superior to arbitrate. ... Tech start-ups ignored the old-style model. Instead, employees at Facebook, Google and Twitter work in semiautonomous teams, usually made up of experts from each department: design, programming, marketing, etc. ... 'The difference in thinking between Silicon Valley and others places is that you compete one moment and you cooperate the next moment,'"

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