"Great workplaces aren't born from some accidental confluence of motivated workers, bountiful benefits, and dogs in the office. They are created, purposefully, by leaders... Chouinard [Patagonia]: The title of my book is Let My People Go Surfing. It means I don't care when you work. All I care about is that the job gets done and the work is excellent. If you come in at 7 at night because you want to go surfing at 2 in the afternoon, that is fine with me. But it can't impact your fellow workers."