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How Whole Foods "Primes" You To Shop

How Whole Foods "Primes" You To Shop

"Flowers, as everyone knows, are among the freshest, most perishable objects on earth. Which is why fresh flowers are placed right up front--to "prime" us to think of freshness the moment we enter the store. Consider the opposite--what if we entered the store and were greeted with stacks of canned tuna and plastic flowers?"

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