Jobs made Apple great by ignoring profit
"When the pressure is on and the CEO of a big public company has to choose between doing whatâ€™s best for the customer or making the quarterâ€™s numbersâ€¦ most CEOs will choose the numbers. Apple never has...
Profitability isnâ€™t at the center of every decision. Apple's focus is on making truly great products â€” products so great that its own employees want to use them. That philosophy has made Apple one of the most innovative companies in the world."