Jobs made Apple great by ignoring profit
by
Clayton Christensen
"When the pressure is on and the CEO of a big public company has to choose between doing what’s best for the customer or making the quarter’s numbers… most CEOs will choose the numbers. Apple never has...
Profitability isn’t at the center of every decision. Apple's focus is on making truly great products — products so great that its own employees want to use them. That philosophy has made Apple one of the most innovative companies in the world."
