Response surface methods and sequential exploration
Ron Kenett, David M. Steinberg
"A typical response surface study begins with a screening experiment to identify the most important factors. Small, orthogonal experimental plans and simple regression models are usually used for screening (see our second and third blog posts in this series). Subsequent experiments will depend on the results of the screening experiment. For example, factors that had small effects might be dropped from further consideration. Other factors might be added. The team might decide to shift the levels of some of the factors to get better results for the critical quality attributes (CQA’s). If the results suggest that a first-order model is no longer a good fit to the data, the team expands the design to permit fitting a second-degree regression model."