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Seth Godin

Articles

Articles tags:
  • Good is not almost as good as great   view details
    "In this case, it's obvious that a great salesperson is going to sell far, far more than a good one. Nine women working together can't have a baby in one month, and ten good salespeople still aren't going to close the account that a great one could."

Author Quotes

  • Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.

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  • You don't find customers for your products. You find products for your customers.

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    First, organize 1,000

  • People don't believe what you tell them.
    They rarely believe what you show them.
    They often believe what their friends tell them.
    They always believe what they tell themselves.

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  • Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can\'t help but push you forward.

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    The scientific method

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