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Guy Kawasaki

Articles

  • How to Escape Mundanity   view details
    "Start by testing and prototyping very small parts of your business. You dont have to set up a huge infrastructure or print shiny brochures or to buy new equipment. Be ruthless about getting as much information and coaching as you can for free. People
  • Ten Questions with Jeffrey Pfeffer   view details
    Interview by Guy Kawaasaki. "companies often ignore the interdependence or connections between actions in one part and those in another. So, even as some departments are trying to cut the costs of benefits, others are worried about recruiting and retaining enough qualified people. Maybe the parts should work together. Third, many companies presume that incentives are the answer to everything, and have a very mechanistic model of human behavior. That is also incorrect."

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