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Rick Wartzman


Executive Directo of the Drucker Institute


  • Six Drucker Questions that Simplify a Complex Age   view details
    "What does the customer value? This “may be the most important question,” Drucker advised. “Yet it is the one least often asked.” This insight is especially relevant in an age where customers have more power and choice than ever before. ... But today, when knowledge work is predominant, tasks can be far more difficult to define. There is often no specific way for a knowledge worker to tackle an assignment. He or she typically has enormous discretion over what steps to take (and which ones not to take), and in what order to take them..."
  • That World (Still) According to Peter Drucker   view details
    " 1) Have a strong mission and a cogent answer to the deceptively difficult question, “What business are we in?” 2) Always remember that 'there is only one valid definition of business purpose: to create a customer' while accepting that 'quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.' 3) Push responsibility and accountability as far down into the organization as possible and follow this basic communications strategy: Listen down, talk up. 4) Embrace the fact that every organization develops people--“it either helps them grow or it stunts them”--and so you do everything you can to help them grow. ..."

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