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Inside Amazon's Idea Machine: How Bezos Decodes The Customer

Inside Amazon's Idea Machine: How Bezos Decodes The Customer by Jeff Bezos

"For Bezos a data-driven customer focus lets him take risks to innovate, secure in the belief that he’s doing the right thing. 'We are comfortable planting seeds and waiting for them to grow into trees,' says Bezos. 'We don’t focus on the optics of the next quarter; we focus on what is going to be good for customers. I think this aspect of our culture is rare.'"

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