"Everywhere, there’s too much of the wrong stuff, and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different, and demands a new and singular skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly—and the discipline to refrain from adding it in the first place."
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