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Kanos Theory of Attractive Quality and Packaging

Kanos Theory of Attractive Quality and Packaging by Martin Lofgren, Lars Witell

"Inspired by Herzberg?s Motivator-Hygiene theory (M-H theory), Professor Kano and his coworkers developed the theory of attractive quality (Kano et al. 1984). The theory is intended to help one better understand how customers evaluate and perceive quality

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