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Genchi Genbutsu Case Study: how it helped Toyota winGenchi Genbutsu Case Study: how it helped Toyota win a multi-million dollar contract

Genchi Genbutsu Case Study: how it helped Toyota winGenchi Genbutsu Case Study: how it helped Toyota win a multi-million dollar contract by Karn Bulsuk

"He explained: 'Have you noticed that the Malaysia highways all use a much older, but cheaper version of noise absorbing wall?' Our team shook our heads. 'That's the problem. They can't afford this yet. It's true that our offering is superior to what the Malaysians are using, but economic reality is the reality that we live with.'"

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