The Lean Startup:
Great book that is also very popular in general management circles and software development circles (the software development and startup areas overlap so much today that this is no surprise). The book focuses on applying lean thinking ideas in an entrepreneurial setting. So the book focuses on quick success and customer focus.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or those in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on â€œvalidated learning,â€ rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility and quickly.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before itâ€™s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.