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A Radical Prescription for Sales

A Radical Prescription for Sales by Daniel Pink

"If-then rewards turn out to be far less effective for complex, creative, conceptual endeavors (what psychologists call heuristic¬Ě work). Think inventing a new product or working with a client to tackle a problem neither of you has confronted before. For those projects, you need a broader perspective, which, research shows, can be inhibited by if-then rewards."

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