Management cannot provide a man with self-respect, or with the respect of his fellows, or with the satisfaction of needs for self-fulfillment. We can create the conditions such that he is encouraged and enabled to seek such satisfactions for himself, or we can thwart him by failing to create those conditions.
The answer to the question managers so often ask of behavioral scientists "How do you motivate people?" is, "You don't."
It is one of the favourite pastimes of management to decide, from within their professional ivory tower, what help the field organisation needs and then to design and develop programs for meeting these needs.
Then it becomes necessary to get the field organisation to accept the help provided. This is normally the role of the Change Manager; to implement the change that no-one asked for or wants.
