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Intuition vs. Data-Driven Decision-Making: Some Rough Ideas

Intuition vs. Data-Driven Decision-Making: Some Rough Ideas by Bob Sutton

"The trouble with intuition is that we now have a HUGE pile of research on cognitive biases and related flaws in decision-making that show "gut feelings" are highly suspect. Look-up confirmation bias --- people have a very hard time believing and remembe

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