"Another example is experimentation and reflection. By teaching the fundamentals of Plan-Do-Check-Act, the sales team can test out new ideas, messages and techniques with rigor. They can establish a common means by which to experiment, and ultimately to share best practices. The third step is to work on processes that cross boundaries. Many processes that go into product development, manufacturing or finance begin in sales at some point. These process are often broken, or at least inefficient. Lean can connect them, but it will require collaboration."
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